When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Marketing is the way that nonprofits determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
Price: $99.00


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    When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Marketing is the way that nonprofits determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course, offered by our accredited school partners, examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization. Enroll through one of our accredited university or college partners today!
    After completing this course, you should be able to:



    Define what marketing is within the nonprofit environment

    Explain the service-intensive nature of nonprofit program activities

    Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)

    Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products

    Discuss the role of ethics in nonprofit marketing

    Describe the importance of a nonprofit marketing plan

    Describe how target markets can be identified for donors

    Explain how new service products are developed by nonprofits
    All required reference materials are provided with this program. Technical requirements:

    Internet Connection
    • Broadband or High-Speed (DSL, Cable, Wireless)
    Hardware Requirements
    • Processor - 2GHz Processor or Higher
    • Memory - 1 GB RAM Minimum Recommended

    Software Requirements
    • Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher
    • Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
    • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
    • Adobe PDF Reader
    This course provides students with qualified support professionals to guide them through their learning experience. The student support team is available to answer any questions a learner may have including questions on course content, course material, certifications, and registration or enrollment questions. Support advisers also monitor the progress of learners to ensure training retention and program advancement.

    Product Type:
    Course
    Course Type:
    Professional Enrichment
    Level:
    Beginner
    Language:
    English
    Hours:
    5
    Duration:
    1 month
    Avg Completion:
    1 Month

      Get the support you need, when you need it

        • Our admissions advisors will help you identify career paths, accredited colleges, and funding solutions
        • Customer & Technical Support is available throughout your course experience via Live Chat, Phone, Email, and Text
        • Office hours are Monday through Friday, 8-5pm CT

      Stay on track to reach your completion goal

        • Scheduling and Time Management assistance tailored just for you
        • Active reminder notifications about important deadlines in your class
        • Join giveaway raffles for achieving course milestones

      Become Job-Ready: Career Training Programs ONLY

        • Take advantage of real-world experience outside of the classroom with an employer-based externship program
        • Work with a career counselor to schedule your certification exam (if applicable)
        • Complete an employer-ready resume with a career coach
        • Participate in live mock interviews and job guidance sessions

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